Assurance
/əˈʃʊə.rəns/noun
A positive declaration intended to give confidence; a promise.
Did you know?The word 'assurance' is derived from the Latin 'assicurare', meaning 'to make safe', which connects deeply to ancient rituals of safeguarding one's fate.
Etymological Timeline
Proto-Indo-European
PIE
*ser-
“to bind, secure, or to fasten together.”
Latin
Latin
assicurare
“to make safe or secure, with a connotation of binding.”
Old French
Old French
assurance
“a promise or guarantee; a state of being certain.”
Middle English
Middle English
assurance
“a pledge or certainty, often used in commercial contexts.”
Modern English
English
assurance
“a formal promise or guarantee, often related to financial security.”