Assure
/əˈʃʊr/noun
To tell someone something positively to dispel any doubts.
Did you know?The word 'assure' has roots in ancient terms meaning 'to make safe,' linking it to the magical act of providing security against the unknown.
Etymological Timeline
Latin
Latin
assurare
“To make safe, to ensure.”
Old French
Old French
assurer
“To secure, to make certain.”
Middle English
Middle English
assuren
“To make certain, to reassure.”
Modern English
English
assure
“To affirm or guarantee the certainty of something.”