Campaign
/kæmˈpeɪn/noun
A planned series of actions organized to achieve a particular goal, especially in politics, advertising, or war.
Did you know?The word comes through French from a Latin root meaning “field,” so its original sense was tied to the exposed open ground where war was fought, not the strategy we mean today.
Etymological Timeline
Latin
Latin
campus
“field; open plain”
Late Latin
Latin
campanea
“open country; level field”
Old French
Old French
campagne
“country; open field”
16th Century
English
campaign
“a military expedition or operation in the field”
18th–19th Century
English
campaign
“a coordinated political or social effort”
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