Dissuade
/dɪˈsweɪd/noun
To persuade someone not to do something.
Did you know?Dissuade comes from Latin roots meaning “to advise away,” and it shares ancestry with words like sweet, persuade, and suave — all tied to the ancient idea of making someone inclined or moved.
Etymological Timeline
Proto-Indo-European
PIE
*swād-
“to taste sweet; to please”
Latin
Latin
suādēre
“to advise, recommend, urge”
Latin
Latin
dissuādēre
“to advise against, discourage”
Old French
Old French
dissuader
“to discourage, advise against”
Middle English
English
dissuaden
“to discourage or turn someone from a course of action”
Modern English
English
dissuade
“to persuade someone not to do something”