Logo
/ˈloʊ.ɡoʊ/noun
A symbol or design used to identify a company, product, or organization.
Did you know?The modern business logo is ultimately tied to Greek logos, a powerhouse word that meant “word,” “speech,” “reason,” and even “account” — the same root behind philosophy’s obsession with the logic of reality.
Etymological Timeline
Ancient Greek
Greek
lógos
“word, speech, account, reason”
Late Latin
Latin
logus
“word, discourse”
19th Century
French
logo
“a printing type or symbol used in place of a word”
20th Century
English
logo
“a distinctive emblem or symbol identifying a company or product”