Suasion
/ˈsweɪ.ʒən/noun
The act of persuading or influencing someone to do or believe something.
Did you know?Suasion comes from the same Latin root as “sweet,” because persuasion was originally imagined as making someone’s will become agreeable rather than forced.
Etymological Timeline
Proto-Indo-European
PIE
*swéh₂dus
“sweet, pleasant”
Latin
Latin
suāvis
“sweet, agreeable”
Latin
Latin
suāsio
“advising, urging, persuasion”
Old French
Old French
suasion
“persuasion, urging”
Middle English
English
suasion
“persuasion, influence”
Modern English
English
suasion
“the act of persuading or influencing someone”